How to Make Your Company Website More User-Friendly?

    Maintaining a prolific online presence has become crucial for companies worldwide. A website not only represents a company, but it also provides an important source of business. Websites these days are being used to increase the companies’ sales reach throughout the world.

    Therefore, companies are now focusing on improving the user-friendliness of their website a bit by bit every day. Today the users want their needs met and the easier it is to use a website, the more traction it will gain. Small businesses have achieved breakthroughs by simply designing an easy-to-use website. Are you thinking of launching your company’s website? Get prepared to make a website for your business right away and to assert your presence in the online market.

    Making a User-Friendly Website

    Once you have decided to get started with a website, here are some ways you can make it more user-friendly.

    1. Loading Speed

    The loading speed of a website matters to a lot of users. If they experience any delays when they use your website, they are likely to never come back to it again. Therefore, it is important to make your website run faster. You can do that by:

    • Decreasing the code size
    • Optimizing your content optimization, and/or

    Give one or all of these ways a try and watch the results rolling in.

    2. Mobile Optimization

    Most Internet users these days visit websites via their smartphones. Because of this, you need to make sure that your website runs smoothly on mobile devices. Improving the speed and navigation of your website for mobile phones will increase your retention rate and get you more sales. Websites often come with a desktop or mobile option. Maintaining both options allows the users to navigate through the site in any way they are comfortable with. Such options increase the overall user-friendliness of your website.

    3. Have a Clear Contact Form

    A contact web form available to be filled on your website provides the connection between the company and the website visitor. People visiting a website often have queries or suggestions and they can directly reach out to the company through this form. It is important that you place the contact form at an easy-to-reach place. You can get a clear contact form for your website through the following ways:

    • Manual addition (Difficult)
    • Use a contact form service offered by a third-company (Medium difficulty), or
    • Simply install a plugin (Easiest).

    Remember, the form must be clear and the required places to be filled must be kept a bare minimum.

    4. Add a Site-Map

    The use of HTML site-maps can help the visitors navigate through your website with ease. Presented in the form of an outline, the site-map skips the complications of navigation and takes things to the basics. These maps come to the rescue whenever a user is unable to find a certain topic on the website. Also, they can be made in XML. Here is how you can create a site-map:

    • Decide which pages you want to add to the search engine index
    • Pick a format for your sitemap
    • Create it manually or through a third party
    • Submit the sitemap to search console.

    5. The UX/UI Design

    Elevating the overall user experience will make them keep coming for more. Similarly, improving the looks of your website through UX and UI will increase its likeability.

    The UX design holds:

    • The overall experience of using the website
    • Catering to each community through the use of different languages, and
    • Allowing a smooth operation.

    Whereas the UI design includes:

    • The color scheme of your website
    • Readability

    Combine both the UX and UI elements to achieve the best results for your website.

    6. High-Quality Photos

    Users don’t want to get frustrated by seeing low-quality images shared on the website. Therefore, it is important that you add high-quality photos to the home page as well as on the other pages of your website to make it stand out. But keep in mind the loading speed of your website and don’t forget to compress the data as high-quality images require more time to load.

    Use Feedback to Improve

    Requesting and applying feedback from your website users is crucial as it lets you know about the loopholes in your website. Website owners often run tests on their websites to make sure it is functioning properly. Your regular users will be able to point you towards the missing elements of your website and help you improve in many ways. These tests are done at regular intervals of time to be certain of the overall performance of the website. Schedule them today for the future, as well as apply the above tips – then, sit back and watch your website brings customers to your business.

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