The power of web design and how to make it work for you

    It’s so important how web UI is designed because people perceive images better and quicker than words. Luckily, most of the IT heads understand the value of an eye-catching UI, but few of them realize the real power of it.

    Actually, web design does much more than you used to think.

    #1 It promotes

    A wow effect works better than a PR agency. A beautiful and bright layout always attracts attention. Non-standard but convenient controls make UI special and unique. A product with a decent design is not only able to promote itself but does the same with your services as well.

    It doesn’t matter what task you are to fulfill: attract new investors, find more users, pass the proof-of-concept stage, etc. If your solutions have top-quality UI design, you will quickly manage with all these.

    #2 Helps win more clients

    App prototyping at the presales stage allows showing a client a layout of a would-be solution. As far as UI is a key part of any app, if a prototype impresses a client, the likelihood of signing a contract increases many times. You shouldn’t doubt that money and effort spent on prototyping won’t be rewarded.

    Cases when a potential customer refuses after seeing a mockup sometimes happen, but the juice is worth the squeeze. By any stretch, prototyping significantly increases chances to attract new clients.

    It would be unfair to claim that app prototyping hardly requires any additional resources. Designing a prototype for every potential client can be quite challenging. 

    Although there are tools that can facilitate the process and make it more cost-effective. For example, an easy-to-use responsive JS UI framework allows programmers to cope with prototyping and other software development stages very quickly and effortlessly.

    #3 Opens the doors to the mobile world

    The emergence of responsive design blurred the line between various types of apps. Universal web app design adapts to screens of any size and, as a result, looks impeccable on any devices. It allows many companies to desist from developing a bevy of software products for several devices or purposes. Now it’s possible to get away with a one-shot deal – a responsive web app is able to replace a number of software solutions.

    #4 Unites and educates

    Material Design is a design philosophy from Google, which offers the best techniques and principles of creating an outstanding UI. Experts from Google shared their vision and experience with designers from all over the world. Material Design suits in any case.

    It’s universal and allows creating UI/UX without reinventing the wheel. This approach is one of the strongest tendencies of the latest years, which unites developers and designers worldwide.

    Not only Material Design is universal but so it web design on the whole. UI interfaces of mobile apps, business solutions, cloud services, even desktop apps are based on web HTML5 technologies. Almost any development stage starts with creating a web interface, from the admin panel to front-end UI.

    How to create UI design that clients and users would enjoy :

    • Thorough business analysis. Study your client’s business peculiarities. After that, it will be easier to realize how to design an interface that will be convenient for users. Therefore, collecting, processing, and analyzing requirements for app development is an integral stage for creating an amazing interface.
    • Smooth communication with a client on all the development stages. It’s better to prepare a customer beforehand to a lot of face-to-face contacts. Client’s reluctance to spend time on communication with consultants, analysts, and developers is a widespread problem. There is a popular belief that real professionals should be able to read clients’ minds and give them exactly what they need without fuss. Unfortunately, it doesn’t work like this in the IT field.To create an interface that everybody will enjoy, IT specialists should study a client’s workflow, interview managers, and end users. Afterward, the collected data is analyzed and discussed both within a software services provider team and with a customer. Therefore, it’s important to convince a client to put up with a lot of communication. The interface of a dream will be a deserved reward for the inconvenience.
    • State-of-the-art trends. Client’s wish is a law, but keeping up with the times is important too. A designer always has a choice: to risk and create something absolutely unique or stick to the proven trends. Which way to follow? Actually, both of them at the same time. It would be wise to add new elements to UI according to the designer’s vision and user requirements taking modern tendencies into account. Especially, it’s important to consider trends which are a breakthrough in the web design field. It would be inappropriate to ignore the best achievements in the domain, e.g., responsive design.


    The power of amazing web UIs is undeniable. A software solution may be as functional as hell, but without proper design, it won’t win as much recognition as it could. That is why one shouldn’t save on a beautiful layout. If you opt for big success, you will have to roll up your sleeves and work closely with a client having modern trends in mind.

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