Today’s tech-savvy and socially aware consumers prefer supporting brands that care. In fact, over 71% of surveyed customers believe it’s vital for brands to address social issues. And that’s exactly what a social impact agency does!
Social impact agencies are crucial in educating users about the small tasks that impact our society and teaching social responsibility marketing strategies and techniques. Below we’ll discuss what social impact agencies are and how they promote positive change.
Further in the article, we’ll also dive into the top three brands winning at CSR marketing:
A Quick Glance at Social Impact Agencies
Social impact agencies are companies that prioritize and focus on socially-conscious issues to combat a systematic or sustainable challenge to meet a local or global community’s needs. But these organizations’ goals differ from how conventional corporate social responsibility approaches supporting positive social change.
While social impact agencies prioritize social impact in all aspects of their work, CSR is a secondary organizational value. Although corporate social responsibility marketing is a decisive action, it has yet to be sustained change.
Why Do Social Impact Agencies Matter?
Making a powerful difference in the world is critical for inspiring change and cultivating a better environment for people. Whether a small gesture or a considerable project, taking the first step to being socially conscious can create a long-lasting impact on our society.
Moreover, positive social changes go beyond offering workplace equality or creating sustainable products. These agencies have particular goals, which they plan to achieve to ensure the betterment of society and the world. Even the tiniest change can improve the living environment of people.
Furthermore, it facilitates the making of sustainable and safe living conditions. So, businesses worldwide can benefit from social impact agencies, particularly in the following ways:
- Spreading awareness about social issues, which promotes change
- Expanding a business’s reach through social media and the Internet
- Boosting brand awareness through socially-conscious product/service marketing
- Prioritizing social needs to create a sense of responsibility and drive real-time change
Why Do Businesses Need Corporate Social Responsibility Marketing?
Social responsibility marketing is a unique marketing approach where businesses focus on attracting consumers who want to make a positive change by purchasing, donating, or volunteering. With the CSR model, companies learn to stay socially accountable to their stakeholders and buyers.
Since the rise of socially-conscious buyers, there has been a shift in the marketing landscape. Therefore, brands today not only have to make ethical choices, but they must express these to showcase and prove their core values to buyers.
How Do Social Impact Agencies Inspire a Positive Change?
Now that we’ve covered the basics, let’s dive into the different ways social impact agencies can enhance CSR marketing efforts:
Creating a Culture of Kindness
Most social impact agencies incorporate the need to do small acts of kindness within their CSR marketing strategies. These could include donating to a charity that aligns with your values or recognizing your employees’ hard work.
Although these gestures seem small, they can create a ripple effect, helping you foster a positive workplace environment. The best part is that this doesn’t require much effort, so that you can amplify your social impact through the tiniest actions.
Collaborating with a Mission-First Business
Another excellent way to enhance your social impact is by becoming a mission-first business where owners partner with social impact agencies. These robust companies aid in improving your marketing strategies by guiding you about socially impactful projects, such as non-profitable charts or awareness campaigns.
Remember, when you create a meaningful social impact, customers will feel more connected with your brand.
Encouraging Volunteer Work
Most businesses don’t volunteer for social activities, but a social impact agency will integrate regular volunteer work within your CSR marketing strategy. Your social impact company may encourage you to participate in social change activities that match your brand’s vision and values.
In addition, you can boost your impact on the community by providing essential services, such as serving a meal, giving away clothes, picking garbage, or tutoring children. These acts can positively impact your society while attracting like-minded customers.
Supporting Socially-Conscious Organizations
You can boost your social impact by partnering with and supporting socially-conscious organizations. For instance, you can collaborate with a like-minded brand on social media, do a giveaway with a similar organization, or donate to a non-profit.
Moreover, the success and failure of a business depend on its customer. So, you can cultivate peace and positivity by supporting socially-conscious businesses and showcasing your values!
Top Social Impact Agencies Focusing on CSR Marketing
Need the inspiration to drive your CSR marketing strategy? Here are three of the best brands that focus on corporate social responsibility marketing efforts to create a better world:
Trupanion
Trupanion is a well-renowned pet insurance company focused on making a positive change for pet owners and pets! The brand recently partnered with We Rate Dogs to bust harmful myths about pit bulls and regularly share fun and educational tips about pets.
What’s more? Trupanion organized a “Paws for Ukraine” fundraiser to collect funds and help people and pets in Ukraine. In addition, the brand provided pet owners with medication and pet supplies.
Johnson & Johnson
Another fantastic example of CSR marketing is the famous pharma pioneer Johnson & Johnson. The brand has helped minimize its impact for over three decades by using wind energy and providing safe water worldwide!
Furthermore, Johnson & Johnson’s recent purchase of a privately-owner supplier helped it reduce its pollution. The brand is still seeking better ways to provide renewable and economical energy.
Ford Motor Company
Ford Motor Company aims to “build a better world” so everyone can pursue their passions and dreams. Consequently, the brand grew its electrification-related investment from $ 11 billion to $ 22 billion.
In addition, Ford Motor aims to make carbon-neutral vehicles by 2050 and pay equally by conducting diversity and inclusion audits.
The Bottom Line
Businesses worldwide must pay attention to the issues that matter to customers. You can get inspiration on improving your social impact by following the tips we discussed.
Furthermore, if you’re ready to grow your impact in CSR marketing efforts, you should connect with a social impact agency. At Finn Partners, our social impact agency believes in making a safer environment through proven and reliable CSR strategies. So, join today to create a real-world impact!
