Marketing

Ad Optimization Why You Shouldn’t Let Your Ads Do All the Work

Ad Optimization: Why You Shouldn’t Let Your Ads Do All the Work

Google’s Economic Impact Report implied advertisers could see an 8x return from Google Ads. These high returns suggest life-changing possibilities for many business owners. Creating an ad doesn’t ensure an 8x return. You can’t create an ad, never touch it again, and expect it to consistently perform well. Ad optimization improves your results and gets you closer …

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Marketing Campaigns

Top 5 Marketing Campaigns to Build a Loyal Customer Base

It doesn’t matter what industry you work in or even the type of product or service you sell; all companies need effective marketing campaigns to succeed. Marketing strategies can vary vastly depending on your business goals, but implementing effective marketing campaigns can help increase customer retention, which will then result in more repeat sales and …

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